Most companies run on habit. Let's run yours on purpose.

Rebel & Hart helps you get clear on what you're working toward, then design how you get there: the principles, rhythms and tools (AI included) that make it stick. You don't have to figure it out alone.

Start a conversation Send me your messiest process

Most companies run on habit. Let's run yours on purpose. A mini-golf hole. Alone, the habit putt wanders off every wall, loops the cup and stops short. With the duck, the putt is played on purpose: one planned line, straight in by the amber flag. ?

Nobody designed how it works.

Almost no organization has designed how it works. Things get done (or don't) out of habit. Nobody can say exactly how, and there's no system that catches small issues before they become pain points or failures. That's true of a 25-year-old firm and a six-month-old startup alike.

People used to absorb an undocumented company through messy onboarding and osmosis. AI can't. It needs operating principles and SOPs written down. Every company bringing in AI is about to discover how much of its work was never designed.

Which sounds like you?

The torch-in-the-woods moment: you don't have to go it alone. We'll start by naming what the next step actually is.

Email Kristin

We'll find what only you can do, what should live somewhere else, and build the rhythm that holds it.

Email Kristin

We'll map the handoffs, name what's really happening today, and design the shared rhythm that catches drops.

Email Kristin

Written-down operations first. Then training on how and what to use it for, and guardrails that keep everyone safe.

Email Kristin

How we'd work.

The work is one transformation, not a menu of topics. Every engagement runs the same arc.

  1. 1

    Outcomes

    What you're actually trying to achieve.

  2. 2

    How you work

    What's really happening today, and what's in the way.

  3. 3

    Design

    Principles, SOPs, roles and tools — AI included — that come from those outcomes. Technology is added with intention, never for its own sake.

  4. 4

    Rhythm

    Training, guardrails and a cadence that catch problems early and keep it all alive.

Three ways in.

Diagnostic

A short engagement: get clear on the outcomes and on how the work really happens today, with a plain-language read-out of what's in the way.

Covers Outcomes · How you work

Design & Build

We design the operating principles, SOPs, roles and tools together, then put them in place with training and guardrails.

Covers The full arc

Operator in Residence

A longer partnership: I run or coach the operating rhythm, budget and people side until the team or the hire can carry it.

Covers Design · Rhythm (ongoing)

Bringing in AI?

Your people figured it out. Your ai won't.

People used to absorb an undocumented company through messy onboarding and osmosis. AI can't. It needs operating principles and SOPs written down, plus training on how and what to use it for, and guardrails that keep everyone safe.

Start a conversation

A few receipts.

Seed-stage biotech

Ran the company day to day until the first CEO hire; grew from 2 scientists to 9 across two new labs; operating rhythm that hit the next tranche's milestones years ahead of plan.

Prescription digital therapeutic

Got Boston pharma and San Francisco software working as one team; process parity that helped carry the first FDA-cleared prescription digital therapeutic through clearance.

25-year-old financial firm

Audited a company that had never designed how it works, and is planning its AI and operational transformation.

Global luxury house, innovation group

Wrote the group's working principles for a 100+-year-old house.

Medical device company, blood centers

Process research and product-market fit as the company moves into software and subscription models.

For the technical buyers

One of the first product designers at 18F.

You don't have to go it alone.

Some paths through are well worn. Some we'll find together. Either way, we'll get you where you're going.

You don't have to go it alone Alone at the edge of the woods, every way in is a question and the goal isn't real yet. The duck arrives with a torch; the light spreads, finds the hart among the trees, the questions fade, a path appears and the goal becomes real. ????

About kristin.

TODO: About copy. One short first-person paragraph. Designer turned operator, 25 years. Anchor with the torch line.

TODO: Partners named (e.g. Co-Created) as partners, never implied staff.

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