JUST is a DIRTY WORD (part 2 of n)
Why "just" is the worst five-letter word for a startup sparked many thoughts.
(Seriously, all the thoughts.) Here is more of the tirade, this time focusing on the importance of precise language in planning and learning:
In the dynamic landscape of startups, the word "just" underestimates effort and dangerously oversimplifies planning and learning processes. This oversimplification can lead to diminishing returns in both areas, both crucial for a startup's growth and adaptability.
Planning Precision: In startups, details matter. Saying, "Just create a go-to-market plan," glosses over the intricate layers of strategy, market research, and execution involved. This vagueness can lead to superficial planning, lack of depth and foresight, and overlooking potential pitfalls–OR–opportunities for innovation.
Learning from Successes and Failures: The journey of a startup is rich with learning opportunities, both from what works and what doesn't. However, when we use "just" in our action plans or retrospectives — "we just got lucky" or "it just didn't work out" — we risk missing out on valuable insights. The ability to analyze both our successes and our failures is essential for understanding and replicating success or avoiding past mistakes.
Diminished Learning Opportunities: Vague language leads to vague learning. We want to dissect the 'hows' and 'whys' to best leverage our skills and refine our processes and strategies. It's crucial to delve into the specifics — what exactly made a particular approach work or why a certain strategy failed. These insights are gold mines for iterative improvement and innovation, especially on small, nimble teams.
Clarity in Communication: Precise language fosters clear communication. In a startup, where every team member's role is often multifaceted and dynamic–Oh, the many hats we wear–clarity in communication is non-negotiable. Vague language not only hampers immediate task execution but also muddles long-term goals and visions.
Building a Culture of Accountability and Growth: Moving away from the word "just" fosters a culture of accountability and continuous growth. It encourages our teams and us to take ownership of their tasks and learnings. It creates a proactive environment where challenges are embraced, and achievements are celebrated. And where both are recognized with a deep understanding of the effort involved.
So here we are again.
While "just" might seem harmless, it's a linguistic shortcut that can have far-reaching implications in a startup's planning, execution, and learning phases. Creating an operational playground that embraces detailed, precise language is not just about communication; it's about cultivating an environment of growth, learning, and resilience.
Keep going, startup folks, and take heart.
We know how much you are juggling and how much may be smoldering in the closet.
We see you, and we care enough to ask, when was the last time you slept?
We are always here to chat - send us an email at why@rebelandhart.com
Warm regards
The curious team at Rebel & Hart